What makes political advertising grow wings and soar on the Internet? This question is pondered by many political campaign managers as they mull over the substance of their upcoming video releases and ads. It’s our business to understand the inner workings of the industry, so we know how to get your YouTube campaign in front of viewers by the tens of thousands right in the first few days. As you know, nothing is more important than “buzz.” Many people will type in a keyword and click “sort by popularity,” so if you want your political advertising to rank well in the search engines, you need view counts.
We don’t make political advertising, so we can’t guarantee you won’t have a real stinker of an ad like one of these…
Although, we can guarantee that everyone SEES the political advertising you’ve created.
We recently took a look at which pieces of political advertising and videos enjoyed the highest ranking on YouTube this past year. We found that there is no one winning formula, but it varies from team to team. The most viewed video, in fact, was Zach Wahls speaking out in defense of gay marriage and sharing his experience growing up with two moms…
It was a perfectly serious topic, but it touched upon one of the hot-button issues of the year, thus making it very relevant.
Rick Perry’s “Strong” ad received over 8 million views… probably, in large part, because media pundits like John Stewart, Stephen Colbert, and late night hosts ran with it. It’s a serious ad, but Perry’s bold opinion got him some major play.
The popular videos from the White House Correspondent’s Dinner prove that people love a good laugh!
The President’s video received over 9 million views, after all!
In his 2006 book, Internet Politics: States, Citizens, and New Communication Technologies, Andrew Chadwick contends that the Internet creates new areas for community and increases political participation. YouTube’s video forum provides candidates with the opportunity to show themselves in a less formal light if they so choose or to show that politicians share the same culture and values as the common man. In today’s society, it’s increasingly more important to reach out to people in the venues they prefer — whether it be Facebook, Twitter, YouTube, or their smartphones. Anyone who is serious about running for office cannot bury his or her head in the sand and avoid a popular media tool like online video creation.
WebVideoPromoters is part elf-like magic, part proven technique. No one is really sure how we do it, but we get real, live viewers in front of your videos in a hurry with our vast network of media-lovers. We make sure your videos are a smashing success instantly, whether you are Barack Obama, Marco Rubio, or a small-town mayor no one’s ever heard of before. Contact us for more information about political advertising assistance today!
