Here are some other interesting statistics about YouTube plays to consider:

- 60 Hours of video gets uploaded to YouTube every minute (which is up from 48 hours in May 2011)

- Google purchased YouTube for $1.65 Billion in 2006

- Graphic display ads integrated into YouTube videos generates $5 Billion in revenue each year

- 3 Billion YouTube videos are monetized each week

- YouTube struck 100 video programming deals for $100 Million

- New niche YouTube channels will include partners like Madonna, Reuters, WWE and The Wall Street Journal

- It’s predicted that 75 percent of TV channels will be transmitted by the Internet by 2020.

YouTube Plays Original Programming

If Daneboe's "Annoying Orange" channel can surpass 1 Billion plays, so can yours!

After years of experimentation, YouTube development has finally hit its stride. Documentaries, reality shows, news programs and scripted series are planned for the website in the coming months. The benefit of offering content as YouTube plays is that these channels don’t face all the pressures of televised 24/7 news channels. They can focus on short, on-demand programming that offers high-quality over quantity. According to YouTube’s head of content, Robert Kyncl, “Over time, you will see more and more television properties, television channels distributed over the Internet.” He added that the Internet allows programming that is “much harder to fulfill through traditional distribution means… because we have a global scale” — not to mention it’s also far less expensive.

What Does This Increase In YouTube Plays Mean For Ad Agencies?

“The return on investment for a viral ad is far greater, since it is much cheaper to get the commercial in front of viewers,” says Seethu Seetharaman PhD, professor of marketing at Olin Business School in St. Louis, Missouri. “A viral campaign, at best, produces incremental sales at zero cost, and at worst, produces a lot of social conversation without any incremental sales, like a well-noticed Super Bowl ad would, but without a $3 million spend.”

One need only look at the tremendously successful “Will It Blend” campaign by BlendTec. Not only did the campaign reach tens of millions of YouTube plays, but more importantly,  it increased blender sales by 700 percent in the first few months of its roll-out! Why? Because the YouTube videos showed the blenders in action and acted as a powerful testimonial for the durability of the products. Not only was it funny and memorable, but it showed the blender’s best attributes in an exciting “gotta have it” sort of way.

Blendtec saw a 700% increase in sales after they blended this iPad.

YouTube Services For Businesses Are Also Expected To Increase

The potential visibility for YouTube plays makes the Internet one of the predominant media spending channels for advertisers. Typically, the more YouTube plays a video has, the more it continues to get. It’s akin to conventional wisdom like “It takes money to make money” or “It’s easier to get a job when you have a job.” The more popular your video is out of the starting gate, the more popular it will continue to become. Business that wonder how to get views on YouTube or how to get more YouTube plays can partner with WebVideoPromoters to buy YouTube views and get an immediate buzz surrounding their campaigns. We have been in this business since 2007, helping ad agencies, music managers, independent filmmakers and political campaign managers reach target audiences at home and abroad. The YouTube marketing industry will undoubtedly expand over the next few years, but getting white label behind-the-scenes support from us guarantees you results.

Call (281) 668-4222 or email info@webvideopromoter.com for details.

Enjoy a Christmas Song with a hint of dance from our client Xenia. We co-produced and maintain the online campaign for this song.

If you have a channel thats growing, a great idea/concept on YouTube… lets talk. Look for us on via Skype (webvideopromoter), IM (Y!/AIM webvideopromoter), email (info AT webvideopromoter.com) or phone (281-668-4222)

At the time of this posting, Xenia’s video had reached YouTube Honors around Europe and abroad. Take a look at the numbers: