Competition is fierce for the average web marketing company these days and even fiercer for the leading advertising agencies, media, and marketing firms. Since more marketing dollars are shifting online and more emphasis is being placed on web marketing, clients have increasingly high expectations pertaining to what your company can do for them. These days, YouTube marketing is an essential component to a well-rounded online presence, as short movie clips deliver dynamic content to audiences. Last year, there were one trillion playbacks for YouTube videos… (Stop, think about it… that’s 140 views per person…) — ultimately proving that there is no shortage of love for web videos.

Key Areas of Development For YouTube Marketing

Businesses typically use YouTube for marketing in several ways:

1. To let people know about their mission statement and corporate culture
2. To highlight their solutions, services and success — which informs and builds trust
3. To provide additional customer support and assistance
4. To establish themselves as an industry leader by sharing their expertise
5. To track important metrics and research emerging markets
6. To make company announcements or thank customers
7. To generate hype, buzz and excitement by entertaining

Like what you see? Email Info@WebVideoPromoter.com

20 Ways You Can Use YouTube For Marketing…

1. Company Profile – Give an overview of your core business and mission
2. Staff Profiles – Audiences love an interesting behind-the-scenes look at the personalities in your company
3. Tours –  Show people where you work to highlight corporate culture
4. Entertain – Create a company skit that makes people laugh and showcases your creativity
5. Spokesperson – Have someone welcome new visitors and explain a little about your site
6. Community Service – Highlight the causes your organization cares about and the philanthropy you do
7. Case Studies – Show off “before” and “after” stories how you helped solve a problem for a particular client
8. Testimonials – Impress people and build credibility with videos of enthusiastic customers you’ve helped
9. FAQ’s – Answer some common questions to go the extra mile in customer service
10. Training – Educate your clients who want to learn visually
11. How To’s / Tips – Provide expertise to show you are a leading industry professional
12. Interviews – Entertain, inspire and inform by interviewing your clients and staff
13. News & Views – Share breaking information that your client base cares about
14. Reviews – Discuss business solutions that people may be searching about
15. Presentations – Showcase more about your products from a public speaking event or conference
16. Sales Email – Communicate with prospects via video email, which is more personable than text
17. Events – Film activity at your next tradeshow and share your experience
18. Thank You – Issue awards, acknowledge key partners, and show your client appreciation
19. Announcements – Discuss upcoming sales, events or opportunities
20. Video Blogs – Generate intriguing content in words, but also in moving pictures, letting audiences choose

YouTube marketing to this extent is a lot of work, but we can help!

2011-2012 Trends In YouTube Marketing

PC Mag recently posted a blog about trends in YouTube last year. Rebecca Black’s auto-tuned song “Friday” was the most-watched video last year, with “Ultimate Dog Tease” and Lonely Island’s “Jack Sparrow” following closely. Music acts like Lady Gaga, Chris Brown, Lil Wayne, Justin Bieber and Rihanna were also very popular last year. There were also a few big winners for corporations — the Darth Vader / Volkswagen Super Bowl commercial was a top viewed video. Ten other popular YouTube marketing channels included:

• Apple
• Bed Bath & Beyond
• Best Buy
• Blendtec Blenders
• Coca-Cola
• Dell
• French Connection
• Game Stop
• Geico
• Office Max

WebVideoPromoters Helps Web Marketers With YouTube Marketing

If you haven’t been sold already on the idea of YouTube marketing and all the wonderful ways it can serve your clients, you should be now and you’re probably wondering, “How can I implement this?” It can take up a lot of time… especially if you’re not familiar with the secretive world of how to get YouTube views and how to get YouTube subscribers. We here at WebVideoPromoters happen to be privy to this sort of information and we would love to work with you, totally behind-the-scenes, to get your clients’ videos viral and promoted! You can think of our services as a white-label solution: you advertise the YouTube marketing on your agency’s website and to your customers — and we do all the work!

 Interested in learning more about our YouTube marketing services? Contact us at (281) 668-4222.!